Posted on 29 January 2010.
It’s apparent by the way we speak about the Games that we are passionate about the Olympics. We love to create fan stories and talk about the culture behind these amazing international events..
As individuals we have had the honour to attend, cover and enjoy several Olympic games.
In 2006, Kris and I where part of a delegation of Vancouver companies that attended the games in Torino, Italy. Accredited by the Piedmonte Media Centre, we generated fan stories, using YouTube and other web tools to share our experiences. We tested a new video streaming device built by iMate (JazJar), running on a software created by ComVue. We also held a symposium on Social Media and the Olympics at the BC Canada House.
This first hand experience helped us create our strategy for 2008 where we attended the games in Beijing, China. Again, we covered fan and cultural stories and took part in an academic symposium on Olympic research. Some of our social media coverage gain popularity and was distributed by the BBC, the LA Time and various other media outlets.
Before our adventures in Torino and Beijing, our multi-talented friend Dave Olson attended the games in Salt Lake City and was living in Nagano before the 1998 Winter Olympics.
Over the past few years, as a group, we have spoken at various conferences and events about the impact of citizen journalism, social media and the internet on the various Olympics, IOC and “ANY”OC brands. We sent VANOC several letters over the past 18 months requesting to meet with them, and have a discussion about this change in culture… Without any replies.
Andrew Lavigne, a filmaker has been working on a project called “With Glowing Hearts” a documentary film about the use of social media and the upcoming 2010 Winter Games in Vancouver..
In this webisode, Kris, Dave and Rebecca speak about an ad-hoc project we have been tinkering with since November 2008, it’s called the True North Media House.
“The True North Media House project aims to inspire social media creation and educate about best practices for sharing content with audience. We’ll do this through a variety of meet-ups, photo walks, field trips, and outings with international media makers and aggregating Olympic culture-related content licensed with a Creative Commons license.”
If you would like to register with the True North project, it’s simple.. just fill up our online application.
To find out more about Andre and his project, follow him on Twitter…