Speaking about the Olympics at New Media BC Day

Technology Branding 2010 Vancouver Olympic Games

New Media BC Day

Scales and Krug here at Presentation Centre at the Great Northern Way Campus, the new home for New Media BC and the future home for the Centre of Digital Media. Today is all about bringing together different sectors of technology, government representatives and members of the VANOC team.

With the Vancouver/Whistler Olympic Games kicking off in a mere 1163 days, now is the time to initiate the vision and branding for how we are going to best represent ourselves to the world. With billions of people from around the globe watching in 2010, it will be a precious time to define BC and Canada for perhaps the 25 years following, so who do we want to be? Is this a time when we can take advantage of this opportunity to change the way the world views Canada?

Using the latest in digital technology is an integral aspect in branding us as a world leader in new media. Just some of the ideas that were generated and expressed today with respect to new media and technology influencing our image in the 2010 Games:

  • Let us shape new technology of the future, and not just be a part of it.
  • Make the roof of BC Place a virtual world, a projector screen enhancing the experience of the live audience, so that in turn, the television audience is experiencing the same positive, exhilarating feeling.
  • Utilize real-time rendering: the ability use the computer to create characters, scenes, locations, and have each interact with one another – live imagery and computer generated imagery
  • Collaboration between local companies here in Vancouver is an essential aspect of contributing to best-representing ourselves as a city, a province and a country.
  • Bring the intense desire for community that has been found through the avenue of Second Life to connections and the possibility of virtual communities to the Olympics. One idea was to run the Torch through absolutely every location and community from coast to coast!
  • We are speaking to the group about how the media and therefore the coverage of the games has changed, due in no small part to new technologies and companies, and to showcase how Raincity and Bryght can be of great help and service to growing online communities leading up to 2010.

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This post was written by:


scales - who has written 40 posts on Vancouver Access 2010.

Robert Scales is the founder and former CEO of Raincity Studios, an award-winning, Internationally acclaimed web development and marketing agency. He is an advocate of Social Media and has been an Olympic fan since he was 4 years old, when the 1976 Summer Games came to Montreal... As a gonzo journalist, Scales has covered events including the Olympic games in Turino and Beijing, the Dalai Lama's visit to Vancouver and rock bands and tech luminaries at SXSW. Beside the various social media channels, his reportage appeared in MSM outlets as diverse as the BBC, 21st Century Herald (Shanghai), and Warsaw Daily. Winner of a 2006 Canadian New Media Award, Robert also teaches at Vancouver Film School and is an advisor on various Boards. He participated in the Canada World Youth cultural exchange program as well as various social change workshops and training programs. He frequently presents at (un)conferences around the world about open source tech, business and Olympic culture. Robert is accredited by the British Columbia International Media Centre (BCIMC) and he will be covering various events during the 2010 Olympics in Vancouver.

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