Tag Archive | "sponsorship"

AdHack Photowalk February 18th


AdHack is hosting a 2nd photowalk to shoot Olympic advertising (preferably the un-official kind) tomorrow, February 18th @ 3pm, meeting at Stadium Skytrain station, to help get some photos for our contest at http://olympicadawards.com. After the photowalk, it’s beers at the On the Edge pub to watch Canada vs. Switzerland men’s hockey.

Here is the blog post for more info: http://blog.adhack.com/2010/02/17/photowalk-to-capture-olympic-ads/

Vancouver2010 sponsors: The Bay

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RONA Sponsors the Vancouver Olympics, Deal Valued at $75M


Yesterday Roland and I attended the announcement of the new partnership between RONA home stores and Vancouver 2010 Olympics. The Olympic logo designers were there as well as some local VANOC people, some RONA big-wigs, some Canadian athletes, and the media.

The 2 most interesting parts of the announcment in my opinion were, a) the news that the sponsoship cost RONA $75 million dollars, and b) talking to the Canada Olympic athletes from past games that were there (especially Kelly Smith and Ross MacDonald).

Here are a couple photos from the event. The rest of the photos can be found here. I’ve also posted the media announcement details below so you can see some of the information surrounding the contract. One thing that suprised me about it all was as a percentage what a small part actually goes to the athletes and communitities…. 10% or less.

2010 Vancouver Olympics RONA Sponsorship Unveiling

Kelly Smith - Silver medallist in the marathon event at Athens

2010 Vancouver Olympics RONA Sponsorship Unveiling

2010 Vancouver Olympics RONA Sponsorship Unveiling

RONA joins Vancouver 2010 Winter Games team as Official Home Improvement Partner

Montreal/Vancouver – The Vancouver Organizing Committee for the 2010 Olympic and Paralympic Winter GamesTM/MC is pleased to announce a new partnership with RONA – Canada’s largest distributor and retailer of hardware, home renovation and gardening products. RONA becomes VANOC’s fourth National Partner, as the 2010 Organizing Committee’s Official Home Improvement Partner.

The eight-year partnership provides RONA with sponsorship rights for the 2010 Olympic and Paralympic Winter Games, including sponsorship rights for the Canadian Olympic Team for the Torino 2006, Beijing 2008, Vancouver 2010 and 2012 Olympic Games. RONA’s commitment of cash and products is valued at C$68 million including a C$7 million investment in sport initiatives such as the RONA Youth Aspiration program and the Own the Podium program to ensure Canadian athletes have the necessary resources to achieve success in 2010. RONA has also committed to an aggressive marketing and communications program to ensure the broadest awareness and support for the Games across Canada.

“Today, the 2010 Winter Games team grew by another 22,000 people as we welcome RONA to our family of partners,” said John Furlong, VANOC CEO. “RONA shares our vision of ensuring all Canadians feel pride and ownership in the 2010 Games, no matter where they live. With their base of strength in Quebec, their presence in Ontario and the Maritimes and their growing Western Canadian network, RONA will be key to ensuring the 2010 Winter Games are celebrated from coast to coast.”

Furlong noted that RONA’s support includes valuable assistance and materials to help prepare the venues for the 2010 Winter Games.

“This long-term partnership with VANOC will provide RONA with a remarkable visibility platform as we pursue our growth throughout the country, especially in Western Canada, host region of the Winter Games in 2010,�? said Robert Dutton, RONA President and CEO. “As a proudly Canadian company, we are very pleased to be working with VANOC to build together the foundation for outstanding and memorable games that will make every Canadian proud. We look forward to supporting our athletes and sparking the passion for the Games throughout Canada.�?

Approximately 85 percent of Canada’s population lives within 30 minutes of a RONA store. This provides a solid national platform to promote Canada’s athletes and the 2010 Winter Games.

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RONA Named an Official Sponsor of the Vancouver 2010 Olympic Games


Stay tuned, later today it will be announce that RONA home stores have signed a deal with VANOC to be an official sponsor of the 2010 Winter Olympics here in Vancouver and Whistler. Officials I spoke to at RONA are very excited about what this deal will mean for their employees and their brand and are already using clever little phrases like “building together for the Olympics”.

As far as I know this is the first deal of this type that has been announced, though several more are sure to follow in the coming weeks and months. The two entities signed an 8-year committment but didn’t talk about the dollar figures involved. The agreement will potentially give access to RONA to use the new Ilanaaq inukshuk logo, the symbol of the 2010 Vancouver Olympic Games as well the possiblity of using the Olympic rings.

Here’s the press release…

For Immediate Release

May 4, 2005 7:30 am EDT

VANOCTM/MC announces new National Partner for the 2010 Winter Games

Montreal/Vancouver – The Vancouver Organizing Committee for the 2010 Olympic and Paralympic Winter Games (VANOC) will announce a new major sponsorship agreement today with RONA in support of the 2010 Winter Games. Media conferences and photo opportunities are scheduled for Montreal and Vancouver. Montreal (Media conference, announcement and photo opportunity) 1:00 pm EDT

RONA L’entrepôt 7273, boul. Galeries D’Anjou, Anjou, Quebec

Olympic and Paralymic Athletes will join representatives of VANOC and RONA for this important Vancouver 2010 sponsorship announcement, the first in Montreal.

- Jasey-Jay Anderson: 2 Olympian in snowboarding (Nagano 1998, Salt Lake City 2002), 2005 World Champion.

- Mathieu Turcotte: Gold medallist in the relay and a Bronze medallist in the 1000 m at the 2002 Salt Lake City Olympic Winter
Games (Short Track Speed Skating).
- Nicolas Gill: 4-time Olympian (1992, 1996, 2000, 2004) Olympic Bronze in 1992, Silver in 2000. (Judo).

- Kim St-Pierre: Team Canada goalie. Gold medal, Women’s Hockey, 2002 Olympic Winter Games.

- Todd Nicholson: Two-time Paralympic medalist in Sledge Ice Hockey, Bronze 1994 and Silver 1998.

Media Conference Live on the Web: The media conference will be available via live audio webcast. Those media wishing to participate, visit: http://events.startcast.com/events/153/B0001or call 800-564-3880. To listen to the archived version (from 3:00pm ET on May 4, 2005to May 6, 2005), please dial 1-800-408-3053, password 3151988#.Media questions can be submitted tomors@rona.ca. Name and affiliation will be required.

Vancouver (Remarks and photo opportunity) 12:00 noon PDT

RONA Home & Garden Grandview 2727 East 12th Avenue, Vancouver 12:00 noon PDT

Olympic and Paralympic athletes will join representatives of VANOC and RONA to celebrate this new relationship.

- Georgina Wheatcroft: Bronze medallist in Curling at the 2002 Salt Lake Olympic Winter Games.

- Kelly Smith: Two-time Paralympian (Athens 2004 and Sydney 2000). Silver medal in Marathon event at Athens.

- Ross MacDonald: Five-time Olympian, Silver medal in Sailing at the Athens 2004 Games. Bronze medal at the 1992 Barcelona Games.

VANOC is responsible for the planning, organizing, financing and staging of the XXI Olympic Winter Games and the X Paralympic Winter Games in 2010. The 2010 Olympic Winter Games will be staged in Vancouver and Whistler from February 12 to 28, 2010. Whistler will host the Paralympic Winter Games from March 12 to 21, 2010

RONA is the largest Canadian distributor and retailer of hardware, home renovation and gardening products. RONA operates a network of 566 franchise, affiliate and corporate stores of various sizes and formats. With approximately 22,000 employees working under its family of banners across Canada and more than 13 million square feet of retail space, the RONA store network generates $4.8 billion in annual sales.

-2010-

Media Contacts:

VANOC Communications – 778.328.5003

RONA: Sylvain Morissette

National Director Corporate Communications and Public Relations

514.599.5123 phone

514.910.5123 Cellular phone

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