With Glowing Hearts… Webisode – The True North Media House

With Glowing Hearts… Webisode – The True North Media House

It’s apparent by the way we speak about the Games that we are passionate about the Olympics. We love to create fan stories and talk about the culture behind these amazing international events..

As individuals we have had the honour to attend, cover and enjoy several Olympic games.

In 2006, Kris and I where part of a delegation of Vancouver companies that attended the games in Torino, Italy. Accredited by the Piedmonte Media Centre, we generated fan stories, using YouTube and other web tools to share our experiences. We tested a new video streaming device built by iMate (JazJar), running on a software created by ComVue. We also held a symposium on Social Media and the Olympics at the BC Canada House.

This first hand experience helped us create our strategy for 2008 where we attended the games in Beijing, China. Again, we covered fan and cultural stories and took part in an academic symposium on Olympic research. Some of our social media coverage gain popularity and was distributed by the BBC, the LA Time and various other media outlets.

Before our adventures in Torino and Beijing, our multi-talented friend Dave Olson attended the games in Salt Lake City and was living in Nagano before the 1998 Winter Olympics.

Over the past few years, as a group, we have spoken at various conferences and events about the impact of citizen journalism, social media and the internet on the various Olympics, IOC and “ANY”OC brands. We sent VANOC several letters over the past 18 months requesting to meet with them, and have a discussion about this change in culture… Without any replies.

Andrew Lavigne, a filmaker has been working on a project called “With Glowing Hearts” a documentary film about the use of social media and the upcoming 2010 Winter Games in Vancouver..

In this webisode, Kris, Dave and Rebecca speak about an ad-hoc project we have been tinkering with since November 2008, it’s called the True North Media House.

“The True North Media House project aims to inspire social media creation and educate about best practices for sharing content with audience. We’ll do this through a variety of meet-ups, photo walks, field trips, and outings with international media makers and aggregating Olympic culture-related content licensed with a Creative Commons license.”

If you would like to register with the True North project, it’s simple.. just fill up our online application.

To find out more about Andre and his project, follow him on Twitter

Share and Enjoy:
  • Print
  • Digg
  • del.icio.us
  • Facebook
  • Google Bookmarks
  • email
  • LinkedIn
  • Technorati
  • Faves
  • FriendFeed
  • MySpace
  • Netvibes
  • NewsVine
  • Posterous
  • Tumblr
  • Twitter
  • Yahoo! Bookmarks
  • PDF

This post was written by:


scales - who has written 40 posts on Vancouver Access 2010.

Robert Scales is the founder and former CEO of Raincity Studios, an award-winning, Internationally acclaimed web development and marketing agency. He is an advocate of Social Media and has been an Olympic fan since he was 4 years old, when the 1976 Summer Games came to Montreal... As a gonzo journalist, Scales has covered events including the Olympic games in Turino and Beijing, the Dalai Lama's visit to Vancouver and rock bands and tech luminaries at SXSW. Beside the various social media channels, his reportage appeared in MSM outlets as diverse as the BBC, 21st Century Herald (Shanghai), and Warsaw Daily. Winner of a 2006 Canadian New Media Award, Robert also teaches at Vancouver Film School and is an advisor on various Boards. He participated in the Canada World Youth cultural exchange program as well as various social change workshops and training programs. He frequently presents at (un)conferences around the world about open source tech, business and Olympic culture. Robert is accredited by the British Columbia International Media Centre (BCIMC) and he will be covering various events during the 2010 Olympics in Vancouver.

Contact the author

8 Responses to “With Glowing Hearts… Webisode – The True North Media House”

  1. carolbrowneNo Gravatar says:

    RT @VancouverAccess: New Post: With Glowing Hearts… Webisode #3 The True North Media House http://www.vancouveraccess2010.com/webis... #vancouver2010 #olympics …

  2. New Post: With Glowing Hearts… Webisode #3 The True North Media House http://www.vancouveraccess2010.com/webis... #vancouver2010 #olympics #socialmedia #THMH

  3. I completely agree with the above comment, the internet is with a doubt growing into the most important medium of communication across the globe and its due to sites like this that ideas are spreading so quickly.


  1. [...] for the Olympics embracing social media journalism, according to VANCOUVER ACCESS 2010, a collection of multi-media content; blog posts, pictures and vi… despite numerous attempts by prominent social media commentators VANOC seems to still be ignoring [...]

  2. [...] Media House’ [video] Posted by Jason Sanders Note: Originally Posted by Robert Scales at Vancouver Access 2010 and Mike Browne at DOXA on January 29, 2010. Re-posted here on: January 30, [...]

  3. [...] With Glowing Hearts… Webisode – The True North Media House – Vancouver Access 2010 Possibly related posts: (automatically generated)True North Strong and FreeGREAT CANADIAN LOGOS: ICONS FROM THE TRUE NORTH STRONG AND FREEThe True North, Strong and Free [...]

  4. [...] With Glowing Hearts… Webisode – The True North Media House – Vancouver Access 2010 Share and Enjoy: [...]

  5. [...] Stellar Work! The lads behind With Glowing Hearts – the Movie demonstrate the importance using creative art to document the social transitons and civic landscape which otherwise go under-noticed. Their ongoing film project includes a segment about the True North Media House evolution which Scales also discusses at Vancouver Access. [...]

Leave a Reply

Get Adobe Flash playerPlugin by wpburn.com wordpress themes